Win clients through LinkedIn.
With a name your industry knows.
Personal branding on LinkedIn, built from your experience. We take over positioning, posts and visibility. You give 45 minutes a week.
Want to take stock first? Start with the Silent Check →
Reputation
For executives who do not want to be louder. But who want the authority.
Builderz builds public perception so experience, stance, and business relevance come together.
Cases
People who shape their industry.
Founders and executives who set the standard in their industry. Their profile is our best advertising.
Personal Brand · Bridge imp
Antje Lenk
25 years of interim expertise, largely unknown. Today her name is what comes up when the industry talks about personnel.
5M impressions
6,000 → 23,000 followers
Read case study →
IT Interim Management · DACH
Michel Karänke
15 years of market expertise, barely visible. Today his name comes up when the IT interim market looks for substance.
534,919 impressions
#1 DACH in 3 months
Read case study →
Executive Brand · Mittelstand
Dieter Leikermoser
For years, mainly his clients knew the depth. Today his profile is checked before the first call begins.
70 → 900 profile visits/week
+145% engagement
Read case study →
Corporate Influencing · LinkedIn
Sarah Gäbler
From a quiet profile to 70 relevant contact requests in one day. Four months later, the right people knew her name.
292,000 people reached, one post
17% engagement rate
Read case study →
Advisory Brand Strategy
Thomas Müller
Eight years of strategic support for one of the best-known public figures in the German-speaking market. From 30 to over 55 million followers. With a clear line over years.
8+ years partnership
30M → 55M+ followers
Read case study →
The System
Experience becomes public authority. And revenue.
We turn your stance, topics, and proof into a LinkedIn system your market can recognize. And we keep counting, down to the mandate.
Stance
We distill what your name should stand for: the topics you can own, the people your judgment matters to, and the reason they should ask for you.
Voice
A weekly conversation, precise editorial work, calm approval. Your thinking becomes language that sounds like you and holds up in public.
Resonance
Your name starts working before you enter the room. People read, save, forward, and arrive with one thought: this is someone we should know.
Conversation
Your name has done the groundwork. Now we keep counting: who visits your profile, who of them is a decision maker, who replies, what comes of it. With names, down to the mandate. The Lead System →
Every mandate personally led.
Craft
Every post is built
in conversation.
Every week, we speak for 45 minutes. Your examples, sentences, and decisions become posts that carry your experience precisely.
Leaderboard · The strongest posts of the month
September 2026.
- Antje Lenk · September 1Chefs mit Kontrollzwang führen nicht. Es wird eng in deutschen Unternehmen. Und der alte Reflex ist zurück. 455Likes149Comments16Shares
- Antje Lenk · September 15Carsten Maschmeyer will starre Arbeitszeiten abschaffen. Ich will, dass Chefs endlich führen. 379Likes178Comments10Shares
- Sarah Gäbler · September 2Wer die Gen Z führen will, braucht Klarheit. Nicht Kontrolle. 436Likes135Comments11Shares
- Antje Lenk · September 8Der Fehler hat 20.000 Euro gekostet. Der Satz danach den Kunden. 358Likes136Comments4Shares
- Michel Karänke · September 24Der SAP-Projektleiter mit dem 7-stelligen Budget, der nichts zu sagen hat. 201Likes45Comments1Shares
Comments and shares count more than likes. The ranking always shows at least three different clients.
Read the full September 2026 analysis →Assessment
How well is your LinkedIn presence working for you right now?
You have seen examples. The short check shows whether your profile explains what people hire you for with the same clarity.
7 questions · about 4 minutes · result right on screen
Impact
People know you before they inquire.
When your profile and posts show the same quality for months, the market reads you differently. You become the person worth knowing in that topic. That status brings better inquiries, invitations, and business.
Offer
Four offers that build on each other.
From the first conversation to the mandate, each offer takes one step. You start where you are right now.
- ConversationOne conversation a weekStrategy Sprint
- ContentPosts in your voiceFull Service
Corporate OS - BrandYour market knows your name
- VisitsDecision makers on your profile
- InboundInquiries come on their ownFunnel
- OutboundWe go and get the callLead System
01
To the Strategy Sprint
Strategy Sprint
One time · Ready in 14 days
After fourteen focused days, you know exactly what your market should know you for.
- FeeFrom €4,500 one time
- FormatStrategic deep work
- OutputDocuments and framework
Voice guarantee If the foundation doesn't feel like you, we keep refining until it does. No extra cost.
02
To Full Service
Full Service
Ongoing mandate · First posts in week 2
For founders and executives whose voice is too important to run on the side.
- FeeFrom €4,000 per month
- PrerequisiteStrategy Sprint
- AccessYour dedicated Builderz expert
- AnalyticsDown to the mandate
Voice guarantee In the first month, every post sounds like you, or we write it again.
03
To the Funnel
Funnel
One-time build · Live in 2 weeks
For businesses that want to turn reputation into a resilient, controllable revenue engine.
- FeeFrom €5,000 one time
- FormatDone for you
- OutputComplete funnel
Completion guarantee We don't hand it over until every part is tested and the funnel is ready to go.
04
To the Corporate OS
Corporate OS
Ongoing · Ready in 2 weeks
For companies whose team should become visible without building an internal editorial desk.
- FeeFrom €500 per month + seats
- FormatSetup by Builderz, posting in house
- OutputPost-ready drafts per seat
- AnalyticsDown to the mandate
Setup guarantee Every seat goes live with positioning, profile, and content pillars. Or we keep working, at no extra cost.
Lead System
Ongoing · With any mandate or on its own
Who sees your posts, who visits your profile, who replies, what comes of it. By hand, through your profile. Counted every week, down to the mandate.
- Format20 contacts a day, by hand
- AnalyticsWeekly, on your interface
- TermsDiscussed in the call
FAQ
Before the first conversation.
Short answers. We cover the rest on the first call.
Will the posts really sound like me?
That is decided in the first conversations. We do not start with topics. We listen: What do you know? How do you speak? What feels obvious to you that others see as expertise? From that, we build a voice. Your words, our system.
How a post gets written that you would sign: the process, disclosed.
How much time do I need to invest?
For ongoing support, 45 minutes per week is usually enough: one conversation, then approval. Little enough for a full calendar, enough to keep the content substantial.
How fast does something happen?
First signals often show up after 6 to 10 weeks: more profile visits, better reactions, new conversations from the market. Business impact comes through repetition and clear topic leadership.
How do we measure whether it is worth it?
Not by likes. The Lead System keeps counting every week: who sees your posts, who visits your profile afterwards, who of them is a decision maker, who replies, what comes of it. With names, down to the mandate. The key question stays the same: Does LinkedIn open conversations that would not have happened before?
Does this bring inquiries or just reach?
Reach is the start. The brand makes sure decision makers know you. The Lead System makes sure conversations come of it: by hand, through your profile, with a reason. You see both in one report, week by week. What the system does in detail is on the Lead System page.
What does it cost?
The entry point is the Strategy Sprint at €4,500, one time. Full Service starts at €4,000 per month and requires the Sprint first. The Funnel starts at €5,000. The Corporate OS for teams starts at €500 per month, plus seats. What drives the price and when it pays off.
Why not do it internally?
If strategy, interviews, editorial work, distribution, and analysis already run well internally, that can make sense. Builderz becomes useful when one person’s voice is too important to build on the side between meetings.
What if we have had a bad agency experience before?
Then we work especially methodically. First position, tone, and approval process. Then production. You see early whether the direction is right before it becomes an ongoing system.
Is this only for people with a large audience?
No. A large audience helps, but it is not the core. The strongest cases often start with a clear role in the market, a good network, and enough experience and conviction for repeatable topics.
What if LinkedIn does not fit right now?
Then we say so. Sometimes the website, sales structure, recruiting base, or positioning matters more first. A good first call does not automatically end in an offer.
Mandate
For people who have built more than their LinkedIn shows.
For founders and executives whose market should already feel what is there in the background: experience, taste, judgment, and a name that belongs on the shortlist.
Bernhard Neumann
Founder and CEO, Builderz
About Builderz
15 years. One method.
Why Builderz exists.
Bernhard Neumann has built personal brands for more than 15 years. In that time, one thing became clear: experience alone is not enough. The market has to see it.
LinkedIn is currently the most direct way to make that happen.
What our work has produced so far.
We manage more than 55 million followers for our clients across social media. On LinkedIn alone, that is more than 230,000.
A few months ago, one of our clients started from zero. He has since reached 600,000 people in his target market on LinkedIn. Not through more posts. Because we first understood what he stands for.
15 years in personal branding means one thing above all: we have seen what lasts.
Either good, or not at all.
We are a small team. We do not take on more mandates than we can serve well. Our work gives us satisfaction when we can be very good at it. We see anything else as a waste of time. For us and for our clients.
We work with founders and executives for whom visibility is a business channel. If you just want more followers, we are the wrong choice.
Go big, or go home.
Contact
Become the person
your market thinks of first.
When profile, topics, and posts work together, conversations reach you that would not have reached you before. That is what we build your system for.
