In the room
before you walk in.
For founders and executives who have built more than their LinkedIn shows.
Reputation
For executives who do not want to be louder. They want to be taken more seriously.
Builderz builds public perception so experience, stance, and business relevance become recognizable as one.
The System
Experience becomes public authority.
We turn your stance, topics, and proof into a LinkedIn system your market can recognize.
Stance
We distill what your name should stand for: the topics you can own, the people your judgment matters to, and the reason they should ask for you.
Voice
A weekly conversation, precise editorial work, calm approval. Your thinking becomes language that sounds like you and holds up in public.
Resonance
Your name starts working before you enter the room. People read, save, forward, and arrive with one thought: this is someone we should know.
Every mandate personally led.
Craft
Every post is built
in conversation.
Every week, we speak for 45 minutes. Your examples, sentences, and decisions become posts that carry your experience precisely.
Cases
People who shape their industry.
Founders and executives who had already built something real in their industry. Their profile just did not show it yet.
Personal Brand · Bridge imp
Antje Lenk
25 years of interim expertise, largely unknown. Today her name is what comes up when the industry talks about personnel.
5M impressions
6,000 → 23,000 followers
Read case study →
IT Interim Management · DACH
Michel Karänke
15 years of market expertise, barely visible. Today his name comes up when the IT interim market looks for substance.
534,919 impressions
#1 DACH in 3 months
Read case study →
Executive Brand · Mittelstand
Dieter Leikermoser
For years, mainly his clients knew the depth. Today his profile is checked before the first call begins.
70 → 900 profile visits/week
+145% engagement
Read case study →
Advisory Brand Strategy
Thomas Müller
Seven years of strategic support for one of the best-known public figures in the German-speaking market. From 30 to 55 million followers. With a clear line over years.
7+ years partnership
30M → 55M followers
Read case study →
Assessment
How clear is your LinkedIn right now?
You have seen examples. The short check shows whether your profile explains what people hire you for with the same clarity.
Impact
People know you before they inquire.
When your profile and posts show the same quality for months, the market reads you differently. You become the person worth knowing in that topic. That status brings better inquiries, invitations, and business.
Offer
Three ways to work with Builderz.
For people whose name should not be managed on the side: a strategic foundation, a personal mandate, or a polished path from interest to conversation.
One time · Ready in 7 days
Your LinkedIn positioning, ready in 7 days.
After seven days, you know exactly what your market should know you for. You walk away with the positioning document, the topic architecture, and your posting framework. Enough to start on your own right away, or to keep building with us.
Timeline
- Day 0Kickoff
- 48 hrsPositioning call
- Day 4First draft
- Day 7Foundation delivered
What is produced
- Positioning document
You know what your market knows you for, and you can say it in a single sentence.
- Topic architecture
You know which topics to lead, in what order, and to what effect.
- Posting framework
Your voice and point of view, ready for your first post the day we hand it over.
- Format
- Strategic deep work
- Output
- Documents and framework
- Afterwards
- Use it internally or roll it into the mandate
The groundwork an agency would normally take weeks to build. Done once, it carries everything you post afterward.
Voice guarantee If the foundation doesn't feel like you, we keep refining until it does. No extra cost.
Ongoing mandate · First posts in week 2
Your LinkedIn, fully handled. You stay the author.
For founders and executives whose voice is too important to run on the side. We take on the strategy, the topics, and the writing. You bring the thinking, we handle the rest. To the outside world, it's still your voice.
Timeline
- Day 0Start
- 48 hrsFirst call with Bernhard
- Week 1Strategy in place
- Week 2First posts live
Included
- Weekly session with Bernhard himself
45 minutes. Topics, market signals, client cases, offers, doubts, timing. The conversation goes deeper than the next post.
- Writing in your voice
Recordings, notes, and follow-up questions become posts that think like you, not like an agency.
- Delivered ready to post
Every post reaches you finished, formatted, and timed.
- Tracking and adjustment
We watch what lands and keep sharpening the direction.
- Strategic topic leadership
We decide, on purpose, which topics your market ties to you and which ones it shouldn't.
- Personal ownership of the mandate
The person who thinks with you also owns how it shows up in public. No quiet handoff to a production team.
- Rhythm
- weekly
- Access
- Bernhard himself
- Capacity
- few mandates at once
Your part: one conversation a week. We handle the rest.
Less than an in-house editor costs, with a depth a single hire rarely brings.
Voice guarantee In the first month, every post sounds like you, or we write it again.
We run only a few mandates at a time. Whether there's room, we'll know in the first conversation.
One-time build · Live in 2 weeks
A funnel that turns your reach into real conversations.
For businesses that want to turn reputation into an elegant way in. A precise funnel built around your offer, your buyer's logic, and the moment a good contact is ready to talk. Interest becomes a conversation.
Timeline
- Day 0Start
- 48 hrsStrategy session
- Week 1Build
- Week 2Funnel live
Included
- Strategy Session
We pin down the offer, the target client, the buying moment, and what the funnel does in your business.
- Lead Magnet Architecture
An entry point that doesn't read like a freebie, but like first proof of your quality.
- Custom Build
Structure, copy, design direction, and the tech, all built around your model.
- Landing Page
A page that sells the lead magnet, builds trust, and sets up the next step.
- Email Sequence
Five emails. A download becomes a conversation.
- Tool Setup
Every tool connected, tested, and ready to hand over.
- Format
- Done for you
- Output
- complete funnel
- Role
- Acquisition, nurture, first conversation
Win one client, and the build has paid for itself.
Completion guarantee We don't hand it over until every part is tested and the funnel is ready to go.
Best when your reputation is already forming and you want a clean path from it into conversations.
FAQ
Before the first conversation.
Short answers. We cover the rest on the first call.
Will the posts really sound like me?
That is decided in the first conversations. We do not start with topics. We listen: What do you know? How do you speak? What feels obvious to you that others see as expertise? From that, we build a voice. Your words, our system.
How much time do I need to invest?
For ongoing support, 45 minutes per week is usually enough: one conversation, then approval. Little enough for a full calendar, enough to keep the content substantial.
How fast does something happen?
First signals often show up after 6 to 10 weeks: more profile visits, better reactions, new conversations from the market. Business impact comes through repetition and clear topic leadership.
How do we measure whether it is worth it?
Not by likes alone. We look at reach in the right audience, profile visits, conversation requests, leads, invitations, applications, and sales signals. The key question stays the same: Does LinkedIn open conversations that would not have happened before?
Why not do it internally?
If strategy, interviews, editorial work, distribution, and analysis already run well internally, that can make sense. Builderz becomes useful when one person’s voice is too important to build on the side between meetings.
What if we have had a bad agency experience before?
Then we work especially methodically. First position, tone, and approval process. Then production. You see early whether the direction is right before it becomes an ongoing system.
Is this only for people with a large audience?
No. A large audience helps, but it is not the core. The strongest cases often start with a clear role in the market, a good network, and enough experience and conviction for repeatable topics.
What if LinkedIn does not fit right now?
Then we say so. Sometimes the website, sales structure, recruiting base, or positioning matters more first. A good first call does not automatically end in an offer.
Mandate
For people who have built more than their LinkedIn shows.
For founders and executives whose market should already feel what is there in the background: experience, taste, judgment, and a name that belongs on the shortlist.
Bernhard Neumann
Founder and CEO, Builderz
About Builderz
15 years. One method.
Why Builderz exists.
Bernhard Neumann has built personal brands for more than 15 years. In that time, one thing became clear: experience alone is not enough. The market has to see it.
LinkedIn is currently the most direct way to make that happen.
What our work has produced so far.
We manage more than 50 million followers for our clients across social media. On LinkedIn alone, that is more than 220,000.
A few months ago, one of our clients started from zero. He has since reached 450,000 people in his target market on LinkedIn. Not through more posts. Because we first understood what he stands for.
15 years in personal branding means one thing above all: we have seen what lasts.
Either good, or not at all.
We are a small team. We do not take on more mandates than we can serve well. We see anything else as a waste of time.
We work with founders and executives for whom visibility is a business channel. If you want more followers, we are the wrong choice.
The best, or nothing.
Contact
Become the person
your market thinks of first.
When profile, topics, and posts work together, conversations reach you that would not have reached you before. That is what we build your system for.