Personal branding for founders, executives, and experts.

Your network
knows you. Your
market does not.

You are convincing in the room. But people who google you first do not see it. We change that.

See cases

Three short questions first. Then we tell you honestly whether LinkedIn makes sense for you right now.

System

Your market understands what you stand for in five seconds. Or it leaves.

Many founders are excellent in their market. Online, you can barely tell. We turn experience into visibility that builds trust before the first conversation starts.

Comparison between scattered signal and the Builderz Authority Engine Positioning Proof Distribution Rhythm Point of View
without Builderz Authority Engine

Before: The expertise is there, but online it feels scattered.

After: Clear position, visible proof, steady rhythm. Your market quickly understands why you are the right choice.

Effect: Less explaining. More conversations that start on their own.

01

Strategy

The market does not immediately understand what you stand for.

We define what you stand for and why people should believe you.

Clear position
02

Creation

Your experience is there, but it does not land online.

Conversations and conviction become content that sounds like you.

Repeatable system
03

Distribution

Attention fades if it does not open conversations.

LinkedIn becomes a trust channel, not an occasional place to post.

Open doors
LinkedIn post by Sarah Gaebler about age in recruiting LinkedIn post by Antje Lenk about volume and career LinkedIn post by Dieter Leikermoser about European production LinkedIn post by Antje Lenk about fear and responsibility Thomas Mueller’s Instagram profile with 14.4 million followers LinkedIn post by Sarah Gaebler about watching for eight years and now speaking LinkedIn post by Dieter Leikermoser about budget and sales

Offer

Two ways to work with us.

Whether your team executes or Builderz runs the system, the work starts with strategy.

Strategy Sprint

Strategy

The full strategy and a posting plan your team can execute right away.

  • Positioning and topic architecture
  • Topic plan with posting rhythm and entry points
  • Ideas and templates to start immediately
  • Channel plan and success metrics

FAQ

What decision-makers want to know before they start.

Short answers. We cover the rest on the first call.

Will the posts really sound like me?

That is decided in the first conversations. We do not start with topics. We listen: What do you know? How do you speak? What feels obvious to you that others see as expertise? From that, we build a voice. Your words, our system.

How much time do I need to invest?

For ongoing support, 60 minutes per week is usually enough: one conversation, then approval. Little enough for a full calendar, enough to keep the content from becoming generic.

How fast does something happen?

First signals often show up after 6 to 10 weeks: more profile visits, better reactions, new conversations from the market. Business impact comes through repetition and clear topic leadership.

How do we measure whether it is worth it?

Not by likes alone. We look at reach in the right audience, profile visits, conversation requests, leads, invitations, applications, and sales signals. The key question stays the same: Does LinkedIn open conversations that would not have happened before?

Why not do it internally?

If strategy, interviews, ghostwriting, distribution, and analysis already run well internally, that can make sense. Builderz becomes useful when one person’s voice is too important to build on the side between meetings.

What if we have had a bad agency experience before?

Then we work especially methodically. First position, tone, and approval process. Then production. You see early whether the direction is right before it becomes an ongoing system.

Is this only for people with a large audience?

No. A large audience helps, but it is not the core. The strongest cases often start with a clear role in the market, a good network, and enough experience and conviction for repeatable topics.

What if LinkedIn does not fit right now?

Then we say so. Sometimes the website, sales structure, recruiting base, or positioning matters more first. A good first call does not automatically end in an offer.

Portrait of Bernhard Neumann
Bernhard Neumann Founder and CEO, Builderz

About Builderz

Why visible people move markets.

Why Builderz exists.

Bernhard Neumann has built personal brands for more than 15 years. One thing became clear: experience alone is not enough. The market has to see it.

Right now, LinkedIn is the most direct way to make that happen.

What our work has done so far.

We support more than 50 million followers across our clients’ social channels. On LinkedIn alone, it is more than 220,000.

Six months ago, one founder started with us from zero. He has now reached 450,000 people from his target group on LinkedIn. Not because we posted more. Because we first understood what he stands for.

Fifteen years in online marketing mainly means one thing: we have seen what lasts.

Good, or not at all.

We are a small team. We do not take on more mandates than we can serve well. Everything else is a waste of time.

We work with founders and executives who see LinkedIn as a business channel. If you only want more followers, we are the wrong partner.

The best, or nothing.

Contact

Stop explaining who you are.

Let your market find out before you enter the room. Three short questions. We will tell you whether we can make that happen.