Cases
IT Interim Management · DACH
He started early. Now he sets the pace in IT interim management.
Michel Karaenke had projects, a clear offer, and a sharp observation: LinkedIn is where his market prepares decisions. He came to Builderz because his expertise needed to be led with more precision. A few months later: opinion leader in his niche, multiple viral posts, first inbound leads.
The numbers
In his own words
"For you, it's simply not an option that this doesn't work, is it?"Michel Karaenke · IT Interim Management DACH
Michel came to Builderz with a working pipeline and a clear speed promise to his clients: SAP standstill, 72 hours, solution. The offer was solid and he knew it.
He came because he had seen where the market was heading. LinkedIn is where people who need to rescue IT projects go first. Michel wanted to be there before it became obvious to his competitors.
He had already worked with agencies before for his LinkedIn presence. But the direction was not quite right for him yet. The core of his work needed more depth, more precision, more understanding of the SAP industry, and, to be honest, content that actually performs.
"The potential is there. I want to do this. The question is: with whom?"
Someone who knows where his market is going does not look for any service provider. He looks for a partner who understands quickly what is at stake technically and commercially and delivers results.
The work started with strategy. As every collaboration with Builderz does. What is Michel's core? Which situations does his market recognize instantly? What separates another SAP post from a position project owners take seriously?
Michel enjoyed that process (meetings). He found things out about himself that had not been actively talked through before. After the strategy phase, he felt truly understood. In every facet, and with the necessary professional depth.
Every week after that: a conversation, market observations, a post with a point of view. Direct enough for project owners to stop. Precise enough for the niche to recognize him as a voice.
The response
Four posts.
2,219 interactions.
Four posts landed clearly above the viral threshold. The strongest single post brought 950 interactions. The widest post reached 100,316 impressions. The pattern was clear: concrete numbers, real project situations, quoted speech, a named tension. SAP communication became a market conversation.
From the field: three visible examples
The trust
There was a phase where things were not quite right yet. That is where you see who you are working with.High standards inside the mandate
In an early phase, not everything was on point yet. That is where the standard of the mandate showed: we sharpened the work until tone, topics, and positioning held. A personal brand is not defined, but refined.
That is when Michel said: "For you, it's simply not an option that this doesn't work, is it?" He meant it as an observation and as a compliment. He sensed that at Builderz, we work at something until it fits. And we proved that once again with him. Through targeted adjustments and A/B testing, Michel and we found his voice and positioning. As a result, he achieved nearly 1 million impressions on LinkedIn in 4 months, went viral several times, has over 8,000 followers, and is one of the thought leaders in the DACH SAP industry.
The surprise
He assumed: going viral requires provocation. Then it turned out depth carries just as far.Niche depth travels far
From watching LinkedIn, Michel had formed a view: reach often comes from provocation or broad debate. His question was whether deep knowledge in a narrow niche could create the same force.
The answer came through SAP-specific posts that went viral multiple times. When a topic is precise enough, it feels larger than a general trend to the right people.
The business impact
Michel reaches thousands of people in his field every day. Leads coming in. Deals that come out of it. He calls it his business case.The commercial proof
Michel is now the opinion leader in his niche (SAP projects). Decision-makers and project owners know his name before he introduces himself. Conversations start differently when the other side already knows your work.
Leads come in. Deals follow. For Michel, LinkedIn is now a sales instrument with public authority behind it.
Who this works for
For experts who see early
where the game is being played.
Michel made a deliberate move because he saw where the market was heading. That is a different starting point, and it shows in the result.
Starting early with a point of view creates a different presence than arriving later because a channel has become obligatory. The difference is timing, substance, and the willingness to think a narrow topic big enough.
What Michel got right from the start: he kept the standard high, found the right partner, and gave the strategy the time it needs. He trusted us, but equally analyzed the results as feedback from the market.
Next step
Your expertise is strong. Now it's time for the market to see it too.
If you already deliver but are not yet read with the same authority in the market, we build a voice people recognize. One that builds trust before the first call.