Dieter Leikermoser

"Sales used to start every conversation cold. Today many people already know our stance before we get on the phone."

Starting point

What Dieter Leikermoser already had when we started.

An established company with clear quality, a solid network, and sales experience that worked.

What was missing: a channel that built trust before the first conversation took place. Every contact had to be explained from scratch, convinced all over again.

Dieter did not want to put himself in the spotlight. He wanted to make Mey Maschinenbau Prien more visible.

4,500followers after two years

1,000+profile visitors instead of around 70 before

Inboundcontacts reach out actively

"Sales used to start every conversation cold. Today many people already know our stance before we get on the phone."
Dieter Leikermoser · Mey Maschinenbau Prien

Builderz Move

The company brand was the focus, not self-promotion.

Dieter became the figurehead for Mey Maschinenbau Prien. The content showed stance, competence, and personality without inflating the reality of a Mittelstand company.

What emerged

Content became the icebreaker for sales.

People talk to Dieter about posts, write through LinkedIn, and understand faster what Mey stands for. Visibility became a warmer start to every sales conversation.

Inbound

Not every contact has to start cold.

Visibility does the groundwork. The first sentence in the conversation is no longer an explanation.

Stance

Better than a trade fair booth and Google Ads.

"I used to smile at personal branding. Today it is one of the more sensible tools."

Next step

If you are at this point.

A reputation that reflects what you have actually built.