Cases
Mey Maschinenbau · Mechanical Engineering & Mittelstand
Today, the first sales call is no longer a cold start.
Dieter Leikermoser leads sales in mechanical engineering with the calm of someone who knows his field. He has been in the business for 35 years, now serving as Head of Sales and authorized signatory at Mey Maschinenbau. Through a steady presence on LinkedIn, that authority arrives before the first conversation. Customers know his stance before he picks up the phone. His strongest post: 881 interactions. From a mechanical engineer in rural Bavaria.
The Numbers
In his own words
"We are now perceived the way we actually are. That gives you tailwind and saves a lot of explaining."Dieter Leikermoser · Mey Maschinenbau
That is how Dieter describes his LinkedIn beginnings. There were individual posts and a company account. The substance of Mey Maschinenbau was there, but not yet visible as a public brand.
35 years of experience, grown customer relationships, mechanical engineering from the Chiemgau region. In first conversations, the company still had to explain what was already natural inside the business: precision, reliability, technical depth.
Dieter drew the kind of conclusion only someone who respects craft would draw:
"Cobbler, stick to your last. I am not a LinkedIn expert. So I get one."
In 2021, a mechanical engineer posting on LinkedIn was still unusual. That was the opportunity: Mey could show earlier than many others how a modern Mittelstand company thinks, sells, and takes responsibility.
A fixed appointment every week. Review the previous week, discuss, adjust. Research new topics. Develop the next posts.
Dieter is blunt: "If you cannot schedule this regularly, it won't work." That regularity became the advantage. Individual observations turned into an archive of stance, market knowledge, and mechanical engineering experience.
The question nearly everyone asks: will it still sound like me? For Dieter, the concern never existed. "The input comes from me. The output gets reviewed by me. In between, there is a little bit of magic." The voice remains his. The posts don't just sound like a sales leader with 35 years in mechanical engineering — they are one. They are an original, just like Dieter.
The Response
Seven posts.
4,142 interactions.
Seven of 130 posts (5.4%) exceeded triple the average engagement. Together they account for 4,142 interactions. All seven fall between May 2025 and May 2026. The breakthrough came when the posts moved closer to Dieter's day-to-day work: concrete scenes, customer language, field moments, personal stories from mechanical engineering. Engagement: +145%.
The Conversation
What five years of discipline looks like.
Dieter Leikermoser · Mey Maschinenbau
From the field: the three strongest posts
The Impact
"When I attend conferences or board meetings, people bring up my LinkedIn content. That never happened before."Dieter Leikermoser · Mey Maschinenbau
In mechanical engineering as practiced by companies like Mey Maschinenbau (series production), trust matters above all, along with being noticed by the right people. When a board colleague who sees you twice a year brings up your latest post, the conversation starts on a different level. Credibility is already in the room.
The Surprise
"I assumed the topics would go stale after a while. That quality would drop. But over the years, we even managed to raise it."Dieter Leikermoser · Mey Maschinenbau
What surprised Dieter: writing from real experience makes the work sharper over time. Customer visits, workshop moments, leadership questions, price conversations. 130 posts, each one a different angle on the same standard.
The Bottom Line
"On the very first video call, prospects bring up my LinkedIn posts. That's a game-changer for me as a salesperson."Dieter Leikermoser · Mey Maschinenbau
70 weekly profile visitors became 900. Posts that once drew 5 likes now reach up to 500. The strongest post reached 881 interactions. The numbers show what changed in the market: Mey Maschinenbau is understood faster. Dieter enters conversations with a head start of trust.
Reach was never the real point. The point was a trust advantage: customers who call already knowing who they are talking to. After five years, that is simply how things work.
Who this works for
For business owners
whose work already has class.
And should finally look like it.
Dieter's recommendation: "Executives and business owners who want visibility for themselves and their business." This case shows the point well: one business owner, one company, one market that understands more clearly every year what Mey stands for.
The first viral post came after nine months. After that, individual hits turned into a pattern. When someone takes time each week to formulate experience properly, they build something larger than a post: recognition.
In Dieter's industry, sales cycles are long. Trust forms before the offer, before the appointment, before the next trade fair. LinkedIn works as a permanent presence in the market. Quiet, steady, effective.
Next step
Perceived the way you actually are.
Mey Maschinenbau already had the substance. Builderz turned it into a public line that customers, partners, and the network recognize. If your name deserves the same precision: let's talk.