Week 1 to 2
Strategy Sprint
Positioning, topic architecture, posting framework. After fourteen days, the foundation stands, and every post builds on it.
Builderz · Personal Branding Agency
The personal branding agency for founders and executives.
Builderz builds public reputation on LinkedIn: positioning, posts in your voice, a weekly review. You remain the author.
Want to take stock first? The Silent Check: six questions, one set of findings →
Who it is for
When Builderz is the right agency
Personal branding here means reputation and winning clients in your market. Not job hunting, not reach at any cost.
The right place, if
- You have achieved more than your LinkedIn shows, and you want decision-makers to know it.
- You want to become visible without writing every week yourself and without being loud.
- Your inquiries used to come through referrals and your network, and that path no longer carries on its own.
Better served elsewhere, if
- You need a profile for a job search. There are specialized providers for that. We build reputation for winning clients.
- You want viral reach as fast as possible. We build trust with decision-makers, and that takes repetition.
What it looks like once it stands: the cases.
Want to take stock first? The Silent Check: six questions, one set of findings →
7Mandates, all led personally
55Million combined followers
45Minutes per week from you
How we work
From the first conversation to a managed reputation.
Every mandate follows the same frame. You always see where you stand and what comes next.
From week 2
Your voice
Conversations become your tone: wording, stance, examples. Posts grow out of that, in your language, not ours.
Ongoing
Posts and distribution
Editing, your approval, publishing, comment work. Nothing goes live that you would not sign.
Weekly
Review
One session per week: what worked, what is next, what we adjust. Reputation grows through repetition.
Bernhard replies personally. Usually within 24 hours.
The offers
Three building blocks, one system.
Every mandate starts with the Strategy Sprint. After that you decide: keep writing yourself, or hand over the mandate.
01 · The entry
Strategy Sprint
Positioning document, topic architecture, and posting framework, built in fourteen days.
From €7,000 one time
02 · The mandate
Full Service
Strategy, topic leadership, writing, and tracking, with one weekly session. You remain the author.
From €5,000 per month
03 · The extension
Boutique Funnel
From post to inquiry: lead magnet, email sequence, and your offer, built as one funnel.
From €5,000 one time
Reputation is what the market knows about you before you enter the room.
From the mandates
What changes for them
“It has to have real value. For readers, and for me.”
Antje Lenk
Interim Management · Bridge imp
6,000 → 23,000 followers
Read the case →“I clear the connection requests. The next day there are 70 new ones.”
Sarah Gäbler
HR & Interim Management · Bridge imp
1,000 → 4,800 followers · +380%
Read the case →“For you, it's simply not an option that this doesn't work, is it?”
Michel Karaenke
IT Interim Management · DACH
534,919 impressions in 3 months
Read the case →Questions
Before the first call.
The questions founders ask us most often before a mandate. Answered briefly.
What does a personal branding agency do?
A personal branding agency builds the public reputation of a person: positioning, voice, posts, distribution, and measurement as one system. At Builderz, that includes your approval of every post before it goes live.
In depth in the library: what a personal branding agency delivers.
What does a personal branding agency cost at Builderz?
The entry point is the Strategy Sprint from 7,000 € one time. The ongoing Full Service starts at 5,000 € per month. What drives the price is covered in the pricing guide in the library.
Will a stranger write under my name?
No. Posts are built from conversations with you, in your wording, and nothing goes live without your approval. The voice guarantee stands behind this: if a post does not match your tone, we sharpen it until it does.
How a post you would sign comes to be: the process, disclosed.
How much time do I have to invest myself?
For the ongoing mandate, 45 minutes per week is usually enough: one conversation, then approval. Little enough for a full calendar, and enough to keep the content substantial.
I get my business through referrals. Why personal branding on top?
Referrals remain your strongest channel. Reputation makes it more resilient: someone who gets your name and then finds a profile with substance says yes faster. And if referrals thin out, the second path is already built.
Does Builderz also work in Munich?
Yes. Builderz is based in Icking near Munich, and mandates run across the German-speaking market. The collaboration is built for remote, with a fixed weekly session.
The next step
Let's talk.
A few details are enough. Then we will see whether Builderz is the right agency for what you are building.
Bernhard replies personally. Usually within 24 hours.
Want to take stock first? The Silent Check: six questions, one set of findings →