“It has to have real value. For readers, and for me.”
Antje Lenk
Interim Management · Bridge imp
6,000 → 23,000 followers
Read the case →
The Silent Check
What your next client sees before they call
The check is already running: clients and candidates look you up before they make the first move.
Your findings include
The check does not score your reach.
It shows what strangers find when they google you.
The Silent Check is that same check, run once by you: six questions about the picture a stranger finds. No prior knowledge, no preparation. At the end stand your findings, on screen right away.
Your finding, clearly named
Your four areas in detail
The one thing first
Up to three findings in plain language
The first step: the incognito lookup
The check
No one announces it, no one tells you the result.
The starting point
Why this check happens without you
Before anyone calls you, offers you a mandate, or applies to work with you, they have almost always looked you up first. Clients do it just like candidates. In our first calls with founders, the same pattern repeats: the people who matter have read whatever the first page of results shows long before they say a word.
The key thing about this check: it is silent. No one announces it, no one tells you the result. You never learn what was found, or what it set in motion. Trust forms before the first conversation, in places you rarely look at: the first page of your search results, your profile, the mentions of your name. The Silent Check is that same check, run once by you.
82 %
of candidates look at a CEO's online presence when they are weighing whether to apply
Brunswick study “Connected Leadership” 2022
The evidence
What a well-kept picture changes
Dieter Leikermoser runs sales at Mey Maschinenbau. Five years into the collaboration, clients know him before the first conversation begins: they know what he stands for before he picks up the phone. The check this page is about has long been going his way.
70 → 900
Profile visitors per week
“We are now perceived the way we actually are. That gives you tailwind and saves a lot of explaining.”
Dieter Leikermoser · Mey Maschinenbau
From the mandates
What changes for them
“I clear the connection requests. The next day there are 70 new ones.”
Sarah Gäbler
HR & Interim Management · Bridge imp
1,000 → 4,800 followers · +380%
Read the case →“For you, it's simply not an option that this doesn't work, is it?”
Michel Karaenke
IT Interim Management · DACH
534,919 impressions in 3 months
Read the case →
The method
Six questions, four axes, one set of findings
The check asks in the order strangers go: first the search, then the profile, then the dates on your last posts, last the cross-read. You answer from memory, there is nothing to look up.
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Findability 2 questions
Can you be found, and can you be found as a person? The first page of your search results, read the way a stranger reads it.
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Profile substance 2 questions
Whoever finds you usually lands on your profile. Whoever checks reads it as evidence: photo, headline, text.
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Recency 1 question
Everything there carries a date, and whoever reads sees the dates too. A profile where nothing has happened for months tells its own story.
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Consistency 1 question
Last, they read across: do your website, profile, and press say the same thing? Same numbers, same facts, same story.
The findings
At the end stands one of three pictures: consistent, incomplete, or unsupported. With it come the one area to fix first, up to three findings in plain language, and your answers quoted word for word. The first recommended step is always the same: the incognito lookup: you google yourself the way a client would. Ten minutes, no tools.
6 questions · about 4 minutes · no sales call