Substance
Block 01 · Checks 1 to 3Without substance, every post is self-promotion, however modestly it is worded.
- 01Does the post prove, or does it claim?
- 02Did the observation actually happen to you?
- 03Does the post hold without your title?
Visibility without self-promotion
The fear of embarrassing yourself is well founded.
The feed proves it daily. So we run every post through twelve checks before it carries a client's name. Here you hold that same standard to a post of your own: the draft in the drawer, your last published post, or the one you have not yet dared to publish. What you get at the end is a verdict, not applause: it holds, it holds with conditions, or it gives way.
Your report contains
- 01The verdict: it holds, it holds with conditions, or it gives way
- 02Your block profile: Substance, Standing, Voice, Impact
- 03Every failed check with its direction
- 04A before-and-after pair for your weakest block
- 05An approach for the posts that follow
The check does not judge you. It judges a post, before it carries your name.
The standard
Four blocks, twelve checks, one verdict.
Anyone who hesitates to put their name to a post is not short on courage. They hold a working standard of quality. The secondhand cringe you feel scrolling is the right response to the feed. The real risk still does not make silence the only option. It means no post should appear unchecked.
Standing
Block 02 · Checks 4 to 6This block tests what a post reveals about its author's standing, without ever saying it.
- 04Does the win pass the victory-lap test?
- 05Does it read like open capacity?
- 06Could your board read this?
Voice
Block 03 · Checks 7 to 9A post can have substance and standing and still fail: because it does not sound like the person who signs it.
- 07Does every line sound spoken, like you?
- 08How thick is the jargon?
- 09Does every line pass the cliché test?
Impact
Block 04 · Checks 10 to 12The last three checks switch perspective: from the author to the reader.
- 10Who exactly is the post for?
- 11What should the reader know afterward?
- 12Would the post hold with no reactions at all?
In our first calls with founders, the same admission repeats: the post gets written between two meetings, and nobody looks at it twice. That is exactly where posts give way, between two appointments, unchecked, under your own name.
The twelve checks are the standard we hold every post to, before it carries a client's name. Not because judgment is lacking, but because under time pressure judgment is the first thing that becomes negotiable.
The report
A verdict, with its reasons.
After the twelve answers, your report appears straight on the screen. No waiting, no callback, no “we’ll be in touch”.
-
The verdict
The post holds, holds with conditions, or gives way. Reasoned from your twelve answers. If you have never posted, the report reads as the answer to a different question: this is how your first post would be checked.
-
Your block profile
Four bars show where the post holds and where it gives way. Your weakest block is named, with the pattern behind it.
-
A direction for every check
Every failed check gets a concrete turn: what should stand there instead.
-
Before and after
For your weakest block you see a matched pair: a line as it stands in the feed every day, and the same idea in a version that passes the check.
A post does not become an embarrassment in the draft. It becomes one at sign-off.
Visibility without self-promotion is not a talent. It is the result of a check.
The test bench
Hold a post of your own to the standard.
A draft from the drawer is enough. Even a post that so far exists only in your head can be checked: the report then shows how your first post would be judged.