01 · Core
The topic
Distilled from your positioning: the one problem your ideal clients want solved. Specific enough that the right people reach for it.
The Lead Machine · Waitlist open
Your lead magnet comes back finished.
Feed in your positioning and get back a finished lead magnet: the asset that turns profile visitors into email contacts. Not a how-to. The magnet.
Software access
From your positioning
Waitlist is free
The station before this? The Traffic Machine: your posts come back finished →
Why it happens
Visitors come. And leave.
Your profile gets visitors. But there is nothing worth leaving an email address for. So nothing remains of the visit.
How it goes for most
- “I should build one.” The lead magnet has been on the list for months. Ahead of it: every client project.
- The topic is never good enough. Too broad does nothing, too narrow feels risky. So none gets picked.
- The production never ends. Writing, designing, formatting: three tools, no finished piece.
- Free work feels wrong. A week of work on a giveaway loses against any paid task.
What it costs
Without a magnet, every visit expires.
The visitor is gone after the click. They came, liked it, left. There is no second contact, because there is no channel.
Your reach is borrowed. The platform decides how many people see your posts. The email list is the only channel you own.
People buy in the moment. A deal starts when something happens on the client's side. Whoever is already in the inbox gets the call.
The solution
Positioning in. Magnet back. Offer it.
A piece of software. You feed in your positioning, your magnet is built from it, you offer it. No topic hunting, no design project, no templates.
01 · Your positioning
What you stand for, who you work for, what you offer. A few clear notes about your work.
02 · The magnet is built
Distilled from your positioning. Specific instead of interchangeable.
03 · You offer it
The guide shows you how to offer it without being pushy.
Claim first access
Free and non-binding. One email is enough to leave.
What changes
Visitors become contacts that stay.
Your profile gets a reason for people to leave their email address. And you get the one channel no platform can throttle.
What comes back
Five building blocks. All that's left is offering it.
In the order a positioning becomes a magnet: from the topic to the handover.
02 · Copy
The content
The magnet itself, fully written. A piece of work that shows your judgment, not a list of tips.
03 · Design
The design
Finished and formatted. You open the magnet and can hand it on.
04 · Card
The featured card
The tile for your profile's featured section. Cold visitors see the magnet first.
05 · Guide
The handover guide
Walks you through offering and delivering it, step by step. Offered, never pushed.
Everything is built from your positioning. Nothing comes from a template library.
Claim first access
Be first in when it opens.
Two examples
What the work looks like.
A topic that attracts the right people, and a magnet built from two sentences of positioning. Both examples are constructed; your version is built from your positioning.
Not like this
“The 10 best tips for your business.” A topic for everyone is a topic for no one.
Attracts freebie collectors, not clientsLike this (constructed)
“The handover checklist for sales territories: nine points without which the successor starts from zero.”
One concrete problem, one clear ideal clientYour positioning as you give it
“I make sure sales handovers in medical technology run without losing knowledge. My clients are sales directors and managing directors.”
Two sentences were enough here.The magnet as it comes back
The Handover Checklist for Sales Territories
- The nine points before every territory change
- Who hands over what, in which order
- Plus the featured card for your profile
Constructed example. Your magnet is built from your positioning, for your ideal clients.
From the managed mandates
Numbers from the managed mandates and the house portfolio. What is promised is the magnet, not the number.
The Lead Machine
First access belongs to the list.
The product is not released yet. We open access to the waitlist first, then to everyone. Put yourself on the list and the start belongs to you.
It carries your judgment. Topic and content are built from your positioning, not from a template library.
You receive the result. The finished magnet with card and guide, not another how-to.
The list costs nothing. Free, non-binding, no sales call, one email is enough to leave.
The Lead Machine
One click left and you are on the list.
An email from Builderz is on its way to you right now. Confirm it briefly and you are in. The moment the Lead Machine opens, you hear about it before anyone else. No email in sight: check your spam folder.
Until then, the Traffic Machine brings the visitors your magnet will turn into contacts.
From the mandates
The same craft, already at work
“We are now seen the way we actually are.”
Dieter Leikermoser
Mechanical engineering · Mey Maschinenbau
70 → 900 profile visitors / week
Read the case →“People think they know me. That is a completely different basis for a conversation.”
Sarah Gäbler
HR & interim management · Bridge imp
1,000 → 4,800 followers · +380%
Read the case →“It has to be genuinely valuable. For the readers and for me.”
Antje Lenk
Interim management · Bridge imp
6,000 → 23,000 followers
Read the case →