In the room
before you walk in.
For founders and executives who have built more than their LinkedIn shows.
We work closely with a select few clients at a time.
Reputation
For executives who do not want to be louder. They want to be taken more seriously.
Builderz builds public perception so experience, stance, and business relevance become recognizable as one.
System
Three dimensions. One system.
01
Stance
We define what you stand for and why your market believes you.
WHAT EMERGES
- Clear positioning as the voice of your field
- A distinctive perspective
- Thematic leadership
02
Voice
From conversations and experience come posts that sound like you.
WHAT EMERGES
- Editorial rhythm, weekly
- Language that endures and works
- Continuity without effort
03
Impact
LinkedIn becomes a trust channel. Not an occasional place to post.
WHAT EMERGES
- Measurable reach growth
- Qualified enquiries from your network
- Long-term reputation building
Craft
Every post is built
in conversation.
Forty-five minutes of conversation per week. From that comes everything that reaches your market.
Cases
People who shape their industry.
Founders, executives, experts. Reputations at the level of their work.
Advisory Brand Strategy
Thomas Müller
Seven years of strategic support for one of the best-known public figures in the German-speaking market. From 30 to 55 million followers. Through stance, not volume.
7+ years partnership
30M → 55M followers
Read case study →
Personal Brand · Bridge imp
Antje Lenk
25 years of interim experience. Today one of Bridge imp’s most active sales channels.
90+ leads
4x+ ROI
Read case study →
IT Interim Management · DACH
Michel Karänke
15 years of market expertise, barely visible. In three months, the most-seen voice in IT interim management across DACH.
#1 reach in the niche
3 months to the top
Read case study →
Executive Brand · Mittelstand
Dieter Leikermoser
Years of classic field sales. Today decision-makers come to him.
4,500 followers
1,000+ profile visitors
Read case study →
Corporate Influencing · LinkedIn
Sarah Gäbler
From a barely active profile to the company’s second visible face. In two months.
1,000 → 3,000 followers
60,000 reach
Read case study →
Impact
A signal
that lasts.
Builderz gives your stance a voice that reaches your market. Long before you say a word.
Offer
Two ways into the system.
One gives you the strategy. The other runs the system for you.
The Foundation
One time · Two to three weeks
Before a reputation can be built, what it is made of must be understood. We conduct deep conversations, analyse your thinking and your field. What emerges is not strategy by template. It is the precise foundation on which your name will stand for the long term.
What is produced
- Positioning document The substance of your market position. Written down, strategically considered.
- Topic architecture What you lead, in what sequence, with what long-term effect.
- Posting framework Your language, your stance, operationalised. Ready for immediate use.
Strategy + System
Ongoing mandate
For founders and executives whose voice is too important to develop on the side. We run the system in full. You remain the author.
Included
- Weekly session with Bernhard personally Forty-five minutes. Not with a team member. Everything that reaches your market that week starts here.
- Editorial work in your voice Your thinking becomes posts. Your language, your stance, our system behind it.
- Publishing and distribution The system works even when you don't. Timing, reach, ongoing optimisation.
- Strategic topic leadership What positions you as a voice in your market is not left to chance.
- Direct access to Bernhard No account manager. Whoever leads the mandate leads the strategy.
We work closely with a select few clients at a time. Whether capacity is available, we clarify in the first conversation.
FAQ
Before the first conversation.
Short answers. We cover the rest on the first call.
Will the posts really sound like me?
That is decided in the first conversations. We do not start with topics. We listen: What do you know? How do you speak? What feels obvious to you that others see as expertise? From that, we build a voice. Your words, our system.
How much time do I need to invest?
For ongoing support, 60 minutes per week is usually enough: one conversation, then approval. Little enough for a full calendar, enough to keep the content from becoming generic.
How fast does something happen?
First signals often show up after 6 to 10 weeks: more profile visits, better reactions, new conversations from the market. Business impact comes through repetition and clear topic leadership.
How do we measure whether it is worth it?
Not by likes alone. We look at reach in the right audience, profile visits, conversation requests, leads, invitations, applications, and sales signals. The key question stays the same: Does LinkedIn open conversations that would not have happened before?
Why not do it internally?
If strategy, interviews, editorial work, distribution, and analysis already run well internally, that can make sense. Builderz becomes useful when one person’s voice is too important to build on the side between meetings.
What if we have had a bad agency experience before?
Then we work especially methodically. First position, tone, and approval process. Then production. You see early whether the direction is right before it becomes an ongoing system.
Is this only for people with a large audience?
No. A large audience helps, but it is not the core. The strongest cases often start with a clear role in the market, a good network, and enough experience and conviction for repeatable topics.
What if LinkedIn does not fit right now?
Then we say so. Sometimes the website, sales structure, recruiting base, or positioning matters more first. A good first call does not automatically end in an offer.
Mandate
For people who have built more than their LinkedIn shows.
We work with founders and executives who do not need volume. They need perception.
Bernhard Neumann
Founder and CEO, Builderz
About Builderz
15 years. One method.
Why Builderz exists.
Bernhard Neumann has built personal brands for more than 15 years. In that time, one thing became clear: experience alone is not enough. The market has to see it.
LinkedIn is currently the most direct way to make that happen.
What our work has produced so far.
We manage more than 50 million followers for our clients across social media. On LinkedIn alone, that is more than 220,000.
A few months ago, one of our clients started from zero. He has since reached 450,000 people in his target market on LinkedIn. Not through more posts. Because we first understood what he stands for.
15 years in personal branding means one thing above all: we have seen what lasts.
Either good, or not at all.
We are a small team. We do not take on more mandates than we can serve well. We see anything else as a waste of time.
We work with founders and executives for whom visibility is a business channel. If you want more followers, we are the wrong choice.
The best, or nothing.
Contact
Stop explaining who you are.
We work closely with a select few clients at a time. Whether it fits, we clarify in the first conversation.