“It has to have real value. For readers, and for me.”
Antje Lenk
Interim Management · Bridge imp
6,000 → 23,000 followers
Read the case →The Visibility Type
Visible without the performance: is it possible?
Every guide gives the same answer: post more. This test asks you first.
What the test asks
Six areas, no verdict in advance.
None of the questions assumes that visibility is good. Whoever stays silent by choice can answer here just as well as the person who has it written for them. A seventh question turns the view around: what does your current path most likely cost you?
Seven questions show where you stand: from “I don't want this” to “someone should do it for me”. Both ends are fine: whoever stays silent by choice has reasons. So does whoever has it written for them.
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Stance
What the sentence "a managing director has to be visible today" sets off in you. Your first reaction, not the diplomatic answer.
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Practice
What you do for your own visibility today, and what you deliberately don't. A reasoned no counts as a full answer.
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Circle
What gets said in your circle about the colleague who suddenly posts regularly. And what is only thought.
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Delegation
How far another person could go in your name: from the flat never to the wish to have it off your plate.
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Line
How you tell that someone has crossed the line into self-display. The earliest signal is enough.
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Approval
What happens to a good text by someone else before it appears under your name: nothing, every word, or a sign-off.
How it is read
No score. A position.
The test gives no grades and no ranking. It shows where you stand on two axes: your stance toward visibility (from resistant to pragmatic) and how much you would hand off (from “I write myself” to “someone should take over”). The type comes from all seven answers together. None of the four is the right one.
- The Principled Holdout
His no to the stage is a decision, not an oversight.
- The Quiet Observer
Knows the price of silence more precisely than many who already post.
- The Pragmatist
Has made peace with visibility. With the effort, not yet.
- The Delegator
Wants the effect of visibility without living on the stage.
The two axes
Stance on visibility
resistantpragmatic
Willingness to delegate
own pendelegating
In the report you see both axes as bars with your values in plain language, plus your type.
The proof
The Delegator, in real life
Dieter Leikermoser runs sales at Mey Maschinenbau. He answered the delegation question as plainly as it is meant:
“Cobbler, stick to your last. I am not a LinkedIn expert. So I get one.”
Dieter Leikermoser · Mey Maschinenbau
70 → 900
Profile visitors per week
From the mandates
What changes for them
“I clear the connection requests. The next day there are 70 new ones.”
Sarah Gäbler
HR & Interim Management · Bridge imp
1,000 → 4,800 followers · +380%
Read the case →“For you, it's simply not an option that this doesn't work, is it?”
Michel Karaenke
IT Interim Management · DACH
534,919 impressions in 3 months
Read the case →
The next step
The question was never whether you should post.
It is whether there is a form that fits your stance. The test shows you where you stand. What you make of it stays your decision.