1 Bn+
Annual reach managed
Builderz · Where You Stand
Where does your name stand when the market checks?
A positioning assessment for founders and executives whose work carries more than their public image shows. Ten questions across the five dimensions a decision-maker checks before the first call: from the first page of Google to the question of who ties your topic to your name. At the end you see where you stand, dimension by dimension.
What gets measured
Five dimensions decide whether your public image carries your standing.
Whoever hears your name for the first time does not check your work. They check what is findable about you in two minutes. This assessment reads exactly those signals, each dimension on its own, and shows where something moves first.
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01
Findability
Whoever checks your name finds you as a person, or only your company. Read against the first page of Google and the traces that do not come from you.
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02
Profile substance
Your profile proves your standing, or only claims it. Headline, About section, and roles: specifics count, adjectives do not.
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03
Your own voice
You are heard in public in your own words, or you are not. Twelve months of activity, counting only what carries your own perspective.
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04
Resonance in the field
The market responds to you visibly, and the part of it that matters. Who comments, who quotes, who invites: decision-makers, or only your own people.
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05
Topic ownership
One topic is tied to your name, or none is. Repetition over months beats reach on a single day.
Why now
The check happens before you enter the room.
Referrals still reach you. But here is what we hear in first calls, again and again: whoever gets your name recommended looks it up before they pick up the phone. When that check lands on an empty surface, it ends there more often than you notice. The call that never comes leaves no trace.
Most founder-led businesses have barely populated that surface. The place where decision-makers check today is nearly empty. That is not a weakness in your work. It is a gap between what is there and what becomes visible. And a gap can be measured.
55M+
Combined followers across our mandates
15+ years
In marketing, 8 of them in personal branding
What you see at the end
Not a score. A position you can place.
After the last question, your assessment appears right on the screen: your position type, your five dimensions as position bars, and the one lever that moves first. To keep it, you save the report as a PDF from there.
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Your position type
Whether your public image reads as an invisible expert, a half profile, or a position that holds. With a diagnosis that reflects your answers, not a template.
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Five position bars
Each dimension on a scale to 10, with the zone where a profile carries in public. Shown as a professional read, not a validated index.
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The one lever
The dimension that moves first, with the concrete first move. Not five things at once, but an order to work in.
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A playbook and a 14-day list
Moves along your own dimensions, the weakest first, plus three steps for the next two weeks.
You would rather have the picture read directly: Begin a conversation with Bernhard